Wednesday, December 16, 2009

Mistakes in Affiiliate Marketing

Although anyone can start an affiliate marketing business but not everyone can achieve success in affiliate marketing. What is the reason? Well, there are 10 of them, actually. There are 10 affiliate mistakes that deter people from succeeding in affiliate marketing business. To avoid all these mistakes, you first need to study them and understand them thoroughly.

1. Believing that visitors would only click on their affiliate links. Although the task of an affiliate is only restricted to pre-selling, pre-selling isn’t just limited to displaying the affiliate links. It also entails enticing visitors to click on them by listing out the benefits of the affiliate products, giving positive recommendations by writing reviews to encourage readers to check out the products.

2. Promoting too many affiliate programs at the same time. If an affiliate markets 8 affiliate programs at the same time, he or she will have 8 affiliate marketing campaigns to handle. Most probably, the affiliate will find difficult to manage all his campaigns and unable to concentrate on each one of his or her affiliate programs in this situation and ends up losing money.
You should begin with one affiliate program; choose a program that you are passionate about. Then put your best effort to market the product. Test different marketing strategies to see which one works best. Once you are making a steady commission with the product, then maybe you can look for second affiliate product to sell.

3. Believing that using a single method of marketing technique is sufficient. There are people actually think that submitting a few articles to article websites will generate the amount of traffic they expected. But this is wrong. Focusing only one marketing technique will limit the number of potential buyers you can send to your affiliate merchant’s website

4. Failing to improve the performance of your marketing campaign. Many affiliates tend to concern on checking their daily commission only and have no interest on studying and analyzing their marketing campaigns performance. When their campaigns don’t work as expected or don’t generate sales, they will fail to make corresponding adjustments because they don’t know which aspects of their campaigns need to be improved. It is essential to learn every aspect of our marketing strategies. Which marketing techniques are attracted most visitors? How many unique and returning visitors generated? How long do they stay in our website? Where they come from? These are the questions that could help us enhance the performance of our affiliate marketing business.

5. Promoting affiliate products that are lacking of demand. Some affiliate programs offer extremely high sale commission to their affiliate. But the products aren’t sellable and thus earning nothing.

6. Failing to find an affiliate program with a proven record of consumer satisfaction. The trustworthiness of a company relies on how people view it. If the affiliate program has established good relationships with their customers, then it has established a brand which is recognizable for its excellent service. You will find easier to pre-selling such an affiliate product.

7. Failing to keep abreast with the latest developments in the industry. There will come a time when the marketing knowledge we know would become obsolete, more so in the field of internet marketing where everything transpires at a rapid pace. You have to constantly update yourself with the newest trends, techniques and news in this field to always keep your competitive edge.

8. Failing to invest on knowledge. Knowledge likewise evolves and you have to evolve with it. Buy noteworthy eBooks, special reports and the likes… those which would teach you the latest tactics to help you conquer your field.

9. Resting on your laurels once a semblance of success is achieved. Success is not eternal. You have to sustain it. If you leave your business alone once it shows the promise of success, you’re just setting it up for failure.

10. Though that affiliate program can help you become rich fast. No, affiliate program isn’t a “get rich quick” scheme. You have to put in a lot of effort and time, and some capital before you can make money in affiliate marketing.

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