For a freelancer, having a professional presence in their area is of prime importance, be it the internet or offline. The latest equipment and the best technology will not be of any use without that much required ‘presence’. This presence is what builds credibility and is acquired by marketing your services in an appropriate and effective manner.
Marketing your freelancing services begins with marketing yourself. You would understand what I am trying to say, if you look at yourself as a ‘Brand’ that requires a very high level of marketing. Just as companies have reputation, each person you meet offline or interact with online, forms an opinion about you and this reputation (positive of course) is what creates a brand.
There are several ways to promote your services on the internet, through email, websites, articles, e-books, and several others.
Sending e-mails is a great way to let people know about yourself and your services. Send emails to people who you are connected with in some way, such as organizations that you belong to or various groups that you are a member of, or to people that have requested you to. Create signature files with details of your name, address, telephone and links to your websites (if you have a website). A small description of what you do and contact information should be sufficient to peak the interest of people.
You can start sending newsletters. Never send too many and watch the pace at which your newsletters reach people. There should be a decent gap between each. Make readers aware of your services through these newsletters. This may require a little bit of knowledge. Read all about newsletters and how they are done, as these could really be a great help to a freelancer.
Now, here is one of free ways of marketing freelancing services. You can start writing articles and send them to website owners, relating to the topic of their website and have a bio box at the bottom of the article, giving details about your services and this would work better if you have your own website, where they can link to.
When marketing offline, you can use newspapers, magazines, pamphlets, press conferences, and advertisements, to market your services. Giving your telephone number as a point of contact is a must. Then finally, if someone calls showing interest in your services, it becomes inevitable for you to meet them, unlike online when all your services can be marketed without actually coming face-to-face with your client.